LuxuryTec and N4D Form Strategic Partnership to Bring 3D to Digital Signage
Digital Signage leader and 3D Content provider bring 3D to innovative digital signage product
LAKE NORMAN, N.C., Feb. 23 — North Carolina based LuxuryTec, provider of The Mirror Image Digital Network, the only digital advertising network that is guaranteed to engage consumers and Atlanta based N4D a provider of the first physiologically correct stereoscopic 3D technology today announced a strategic exclusive partnership to provide auto stereoscopic (no glasses needed) 3D digital mirror signage across the USA in facilities including airports, major sporting venues and others.
Rapidly growing in usage, 3D technology`s next natural evolution from the big screen is to digital signage applications. 3D has already proven its ability to attract huge attention and advertisers across multiple industries are beginning to utilize 3D to stimulate brand growth.
LuxuryTec`s Founder and President, Brian Reid stated, "Our strategic partnership brings a new dimension to advertising. Studies show that 3-D advertising leaves a lasting, memorable impression. Our captivating Mirror Image technology coupled with auto-stereoscopic 3-D will enable advertisers to literally reach out and engage every consumer…guaranteed."
Digital Out of Home Advertising puts the message in the path of consumers as the majority of consumers are spending more time away from home and less time in front of traditional advertising mediums such as broadcast and print.
LuxuryTec`s SVP and Director of Business Development, Ken Kovasala, noted, "LuxuryTec`s Mirror Image Digital Network is in fact the first advertising network that offers concrete metrics to world class brands. Partnering with N4D and implementing their innovative auto-stereoscopic 3-D technology into our network is a natural fit and provides LuxuryTec the ability to offer brands a wide array of engaging content options."
N4D`s patented technology scientifically displays 3D in a way that invokes an emotional attachment with the message increasing comprehension and retention of the information thus creating incremental value for brand advertisers.
CEO of N4D, Clif Parker explained, "N4D`s 20 years of perception research provides LuxuryTec with a definite edge in the industry. It also ensures that their customers and viewers of the 3D advertisements will enjoy the world`s most comfortable 3D experience. We see this type of advertising approach becoming very popular with companies looking to reach consumers that have become desensitized to traditional media."
LuxuryTec`s goal is to provide concrete consumer engagement metrics to brands worldwide whom have had to accept abstract consumer metrics until NOW.
Mirror Image displays a brand advertisement until it is engaged by a consumer. Once engaged, the unit becomes a fully functioning mirror. When the consumer walks away, the brand message instantly re-appears. The Mirror Image Digital Network offers concrete consumer engagement metrics via the Mirror Image`s robust sensor that measures every consumer interaction. LuxuryTec`s Mirror Image Digital Network is the world`s only Digital advertising network that is GUARANTEED to engage consumers and plays gender specific content that is guaranteed to reach the female or male demographic. These metrics are provided to agencies and brands through dashboard reporting on our robust content management system and allows for aggregation equating to seamless use for planning, purchase and measurement. The network is located in high traffic venues such as Airports, professional/collegiate arenas and stadiums as well as other high traffic locations within key DMA`s. The Mirror Image Digital Network will consist of 10,000 displays and account for 120MM guaranteed impressions MONTHLY by the close of 2010.
N4D`s goal is to change the way the world views information. Using its decades of perception research and 3D industry experience N4D creates, converts, and films 3D content that can be viewed comfortably over extended periods of time on any 3D display system. N4D`s advanced visualization products and services support industries including education, military, medical, advertising, mobile, live events, and more. N4D`s technology can also integrate into virtually any existing software or hardware solution, giving product developers the opportunity to harness the effectiveness of stereoscopic 3D. Moreover N4D offers a variety of stereoscopic and auto-stereoscopic (no glasses needed) 3D display solutions.
Share your thoughts in our discussion forums.