Theaters don`t have enough screens to handle demand for 3D

Theaters don`t have enough screens to handle demand for 3D
by Robert Butler

How intense is our new love affair with 3D movies?

Intense enough that changing the release date of just one 3D title could set off a chain reaction of panicked rescheduling by distributors desperate that there be enough 3D screens available for their movies.

And intense enough to create massive headaches for exhibitors trying to allocate their 3D screens (usually only one or two per megaplex) among an avalanche of 3D products.

Undoubtedly reacting to the huge success of the 3D "Avatar," Warner Bros. announced that its upcoming remake of "Clash of the Titans" — a fantasy about the greats of Greek mythology — would be released in 3D.

Read the whole story here: http://www.freep.com/article/20100219/E … and-for-3D

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