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`Avatar` Producer: 3D Mania Is `Crazy` But 4D `Avatar` Works

By February 14, 2010Newswires

`Avatar` Producer: 3D Mania Is `Crazy,` But 4D `Avatar` Works
by Sharon Waxman

The new rage in Hollywood may be 3D, but the guy partly responsible for setting off the fad is calling the studio’s race to chase the format “crazy.”

Jon Landau, the producer of Oscar-nominated “Avatar,” took aim at studios making last-minute decisions to convert their movies into 3D to make more money – singling out Warner Brothers, which just announced it would be converting its summer blockbuster “Clash of the Titans” into 3D.

“Taking a movie and turning it into 3D in seven weeks – I think it’s crazy,” said Landau at a producer’s panel discussion at the Santa Barbara Film Festival on Saturday.

“It’s a creative decision,” he said. “It would be like shooting a movie in black and white and trying to colorize it three weeks before it’s released.”

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