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3D Television: The Avatar Effect

By February 8, 2010Newswires

3D Television: The Avatar Effect
by Anita Davis

Early developers of 3D TV pushed for its adoption as long as 15 years ago, but the concept is finally moving on from a pipe dream to a reality. Yet after all the hype, what will 3D TV actually offer brands and media outlets?

1. 3D televisions
3D television are simply those that can display pictures in both 2D and 3D mode, though there’s no way to see the eye-popping images without 3D glasses accompanying the set. The gadget is buzz-worthy right now because of its debut at this year’s Consumer Electronics Show in Las Vegas, with help from the global 3D blockbuster Avatar. Toshiba, Samsung, Sony, Panasonic and LG all have plans to introduce 3D capabilities sometime this year, with Philips reportedly aiming to launch its set next year, which won’t require 3D glasses.

2. Media channels
Naturally, media channels are also getting into the mix. In the US – which is the main market experimenting with the medium – ESPN says it aims to launch its own 3D network in June and will reportedly air at least 85 live sporting events during its first year. Discovery Communications, Sony and IMAX also intend to launch 3D in the US beginning in 2011. The companies say they aim to establish a solid lead in the sector, and eventually begin international distribution. A spokesperson for ESPN said that 3D provides fans a compelling sports viewing experience and will offer new marketing and sponsorship opportunities.

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