Struggling Sony Banking On 3D TV
by David Richards
Sony Australia is also attempting to try and regain a leadership position in the flat-panel TV market after losing sales last year to Samsung, LG and Panasonic.
During the past 18 months consumers around the world have shunned Sony`s struggling Bravia TV brand, with sales slumping in key markets around the world. Last night the company announced a further 10.7 per cent decline in the sale of Sony-branded consumer electronic products, including Bravia TVs and Sony PlayStations.
Globally Sony has yet to make a profit from selling Bravia TVs and, in coming months, the struggling Japanese company is set to tip hundreds of millions of dollars into sponsoring the 2010 Soccer World Cup in an effort to re-establish its brand.
A key part of this campaign will be the repositioning of Sony as a credible brand in the consumer electronics market. The company will also position itself as a leader in the 3D TV market in an attempt to hold onto market share, which is under attack from Samsung, LG and Panasonic.
Read the whole story here: http://www.channelnews.com.au/Display/3D_TV/D2G4V8S7
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