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To 3D or not to 3D?

By January 28, 2010March 24th, 2020Newswires

To 3D or not to 3D?
Taking reality TV to a new level
by Ed Sum

VICTORIA (CUP) – Electronics consumers could be suffering from upgrade woes soon enough, since practically everyone in the entertainment industry is talking about 3D TV.

3D TVs are televisions capable of displaying objects in three-dimensional space. However, there’s one snag — everyone will have to wear glasses to experience the technology.

The first sets were unveiled at the 2010 Consumer Electronics Show in Las Vegas and will be available for purchase as early as this summer. Companies like Sony, Samsung, DreamWorks Animation SKG and Technicolor are pushing very hard to promote it, but it’s ultimately up to the consumer to embrace it.

“They’ll have to decide if they want to go down that path or not,” said Carl Parry, sales representative for Atlas Audio Video in Victoria, B.C. “There have been lots of failed attempts in the past.”

3D technology reached its height of popularity with audiences during the ’50s, but the technology was far from perfect back then. Moviegoers wore paper glasses with each lens tinted a different colour.

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