The studio rush to 3D everything

When everybody`s special, no one is. The studio rush to 3D everything.
by Scott Mendelson

As expected by everyone and their sister, Warner Bros. will push the release date of Clash of the Titans back to April 2nd, so as not to directly compete with Dreamworks` How to Train Your Dragon on March 26th. As equally expected, Warner has decided to convert the 2D picture to 3D, which is the primary reason for the date change. Also being more or less confirmed is the equally obvious choice that Warner Bros is going to convert Harry Potter and the Deathly Hallows parts I and II into 3D as well. The last two films each had about fifteen minutes worth of 3D footage (way before it was cool), so this seems like a pretty obvious next step. Come what may, it looks like Avatar really did turn out to be a game changer after all.

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