`Avatar`: Just how unprecedented is that box-office take?

`Avatar`: Just how unprecedented is that box-office take?
by Jeff Labrecque

Congratulations to Avatar, James Cameron’s CG-laden sci-fi opus, for its spectacular box-office success. Yesterday, in only its most recent milestone, Avatar became the most popular movie…since Star Wars: Episode I–The Phantom Menace. Yes, I’m well aware that Avatar also surpassed Titanic to become the planet’s biggest box-office grosser. But the fact remains that, due to the rising price of movie tickets, more North Americans saw Phantom Menace in the theater than have seen Avatar so far. In fact, Avatar currently ranks 26th all-time when you adjust for inflation and probably won’t crack the top-10.

Read the whole story here: http://popwatch.ew.com/2010/01/27/avata … -adjusted/

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