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Are we headed towards a screen future where everything is 3D

By January 15, 2010Newswires

The Big Question: Are we heading towards a screen future in which everything is 3D?
by Rob Sharp

Why are we asking this now?

The technology is suddenly everywhere – heralded as the future of television and transforming cinema-goers` experience. This week rugby sponsors O2 announced that England`s upcoming Six Nations matches with Wales and Ireland would be beamed live in 3D to 40 Odeon and Cineworld cinemas nationwide next month. Meanwhile James Cameron`s Avatar is proving the most successful 3D movie ever made, with takings that have topped over $1bn, and Pixar`s Up took $680m globally. In 2010 around 20 out of 170 movies will be made in 3D, double the number from last year. A 3D animated remake of the Beatles` Yellow Submarine, directed by Robert Zemeckis, is also in the pipeline. At last week`s Consumer Electronics Show (CES) in Las Vegas all the major TV manufacturers unveiled 3D sets. BSkyB plans to launch a 3D channel later this year.

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