3D TV gets cold shower from Avatar man
Geek spec chic will have to wait
by Rik Myslewski
CES 2010 Judging by the avalanche of hoopla thundering out of last week`s Consumer Electronics Show, you`d think that 3D television is done deal. All the wrinkles have been ironed out, and all you need to do is don a pair of geeky glasses and your boob tube will immerse you in three-dimensional movies, sports, and reruns of "The Office."
Not so fast, say industry insiders. Have a listen to Josh Greer, president of RealD, the technology provider behind James Cameron`s übersuccessful Avatar, which recently finished its fourth straight week as the top-grossing film in the US, with worldwide receipts now totaling $1.34 billion.
RealD is also active in bringing 3D to television. But when speaking on a panel at CES last Friday, Greer told his audience: "There`s so much misinformation and misunderstanding out there about what [is required] for a 3D display. It`s a little bit of Wild West right now."
Read the whole story here: http://www.theregister.co.uk/2010/01/13/3d_tv/
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