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3D TV gets cold shower from Avatar man

By January 13, 2010Newswires

3D TV gets cold shower from Avatar man
Geek spec chic will have to wait
by Rik Myslewski

CES 2010 Judging by the avalanche of hoopla thundering out of last week`s Consumer Electronics Show, you`d think that 3D television is done deal. All the wrinkles have been ironed out, and all you need to do is don a pair of geeky glasses and your boob tube will immerse you in three-dimensional movies, sports, and reruns of "The Office."

Not so fast, say industry insiders. Have a listen to Josh Greer, president of RealD, the technology provider behind James Cameron`s ├╝bersuccessful Avatar, which recently finished its fourth straight week as the top-grossing film in the US, with worldwide receipts now totaling $1.34 billion.

RealD is also active in bringing 3D to television. But when speaking on a panel at CES last Friday, Greer told his audience: "There`s so much misinformation and misunderstanding out there about what [is required] for a 3D display. It`s a little bit of Wild West right now."

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