TV Guide Network to Enhance Awards Season Coverage with Interactive Sweepstakes, 3D Holograms
Will Also Offer Live Streaming Coverage with Social TV Features
by Tracy Swedlow
TV Guide Network on Monday announced two new initiatives which it says will make its 2010 award-season live red-carpet telecasts "more fun, fashionable and interactive for the fans at home."
According to the network, an interactive consumer sweepstakes–dubbed "Red Carpet Riches" and developed in partnership with independent mobile content distributor, Zed–will give viewers a chance to win cash prizes ranging from $10,000 to $40,000 throughout award season (note: according to the network, a total of $70,000 in cash prizes will be given away by the sweepstakes). And a "Hologram Glam Cam" that generates 3D virtual celebrity images will debut during the network`s Golden Globes red-carpet show, "Live at the Golden Globes with Carrie Ann and Chris" (airs Sunday, January 17th at 6:00PM Eastern, 3:00PM Pacific).
Read the whole story here: http://www.itvt.com/story/6341/tv-guide … -holograms
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