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CES 2010: Panasonic, DirecTV Partner on 3D Launch

By January 7, 2010Newswires

CES 2010: Panasonic, DirecTV Partner on 3D Launch
Set-maker will sponsor three 3D channels on pay-TV service
by Glen Dickson

Panasonic and DirecTV answered weeks of speculation over which U.S. pay-TV operator would be first to launch a 3D HD service by announcing Wednesday at CES that DirecTV will launch 3 3D channels by June 2010, two linear channels and one video-on-demand-based channel.

Panasonic will be the exclusive presenting sponsor for the channels, which will be viewable on new 3D HD sets in conjunction with existing DirecTV set-tops and feature a mix of sports movies and documentaries.

"When you bring a new 3D set home, it will just be plug-and-play," said DirecTV EVP Eric Shanks.

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