ESPN`s 3DTV Is An `Ongoing Science Project`

By January 6, 2010Newswires

ESPN`s 3DTV Is An `Ongoing Science Project`
Sports Programmer Examining Different 3D Technologies, Production Techniques
by Todd Spangler

SPN will be in experimentation mode with 3DTV over the next six months, looking at different technologies and production techniques leading up to the launch of what it`s billing as the industry`s first 3D network this summer.

"This is an ongoing science project for us," said Bryan Burns, ESPN`s vice president of strategic business planning and development.

ESPN kicked off its 3D efforts in a concerted way about a year ago, creating the 3DOC — "3D organizing committee" — which comprises about 30 people, Burns said.

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