Blockbuster `Avatar` to accelerate 3D revolution

By January 6, 2010Newswires

Blockbuster `Avatar` to accelerate 3D revolution

LOS ANGELES (AFP) – The runaway success of science fiction blockbuster "Avatar" will accelerate the 3D movie revolution, which has already powered Hollywood to a record year at the box office, analysts say.

James Cameron`s futuristic fantasy is on course to become the highest-grossing movie of all time after smashing the one-billion-dollar barrier in only three weeks over the weekend.

The film, which has a reported budget of between 300 and 500 million dollars, has been hailed as a landmark in movie history and its impact will be felt across the industry, experts say.

"The ramifications of `Avatar`s` performance are huge," said Jeff Bock, chief analyst with box office tracking firm Exhibitor Relations. "Ripple effects are going to occur fast and furiously."

Bock said the stellar success of "Avatar," which is already the fourth highest-grossing movie in history, would persuade other studios that big budget 3D films represented an attractive investment.

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