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CES 2010 HDTV preview

By January 2, 2010Newswires

CES 2010 HDTV preview
by David Katzmaier

Inflamed by the US$150 million in marketing behind the new James Cameron epic Avatar 3D hoopla will be everywhere at CES. Those sweet, glasses-and-ticket-required demos will grace the booths of most major TV manufacturers, creating the inevitable attention that accompanies having to wait in line to get or do stuff. Panasonic is already running TV ads pairing the company`s plasmas with the film, which itself is heavily promoted as a near life-changing event, and other TV makers are sure to hitch onto the buzz.

But what will we see in terms of actual product? More than one maker will likely announce a "3D TV" at the show this year, but what that actually means is unclear. I`m guessing they`ll offer some kind of 2D to 3D upconversion system, to apply a 3D effect to existing sources, as well as compatibility with future 3D formats. In any event you shouldn`t expect the same kinds of results you`ll see when you sit down for Avatar in the theater, at least for a year or two.

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