Avatar`s Catalytic Impact on Future 3D TV and Film
by Diane Mermigas
Even more impressive than the $232 million global weekend premiere of Avatar is the catalytic impact the ground-breaking 3D film will have on mainstream film and television.
The two-and-a half hour Twentieth Century-Fox movie that cost about $300 million to produce and an additional $100 million to market breaks the creative barriers that have stymied 3D technology for decades. “(It) will set off a new wave of 3D film making in the years to come and is likely to accelerate consumer interest in in-home 3D,” said Pali Capital analyst Richard Greenfield.
Piper Jaffray estimates the 3D market will grow from $5.5 billion this year to $25 billion by 2012 at a compound annual rate of 50 percent. It remains uncertain whether such 3D extravaganzas as Avatar will translate into lucrative 2D-only DVD and Blu-ray sales. There also are concerns about whether the recession has slowed necessary upgrades by studios and theater exhibitors to support accelerated 3D production.
A new PricewaterhouseCoopers report concludes that every industry sector must make adjustments over the coming 18 months to meet the creative and financing demands of such expensive, complex production. Similar challenges involving creative and tech-related compatibility also will confront game studios and game consoles, TV station operators and broadcast and cable TV networks, Internet companies and consumer electronics manufacturers.
Read the whole story here: http://industry.bnet.com/media/10005613 … -and-film/
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