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Avatar: Good News for 3D TV and Blu-ray?

By December 21, 2009Newswires

Avatar: Good News for 3D TV and Blu-ray?
by Jeff Bertolucci

There`s little doubt that James Cameron`s much-hyped Avatar will be a hit during its theater run, but what impact will the sci-fi epic have on 3D entertainment in the home?

"Avatar," which cost north of $300 million to make, uses state-of-the-art 3D filmmaking techniques to create a visually stunning alien world. The spectacle, rather than the story, is the selling point here, and you can bet that Hollywood will churn out similar fare to capitalize on the 3D craze.

3D at Home?

But will the 3D trend extend to home entertainment, too? In recent months, the consumer electronics industry has been working behind the scenes to build the framework for 3D in the home. The Blu-Ray Disc Association this week announced specifications for creating full 1080p 3D Blu-Ray content. The first 3D-enabled Blu-ray players will likely debut at the Consumer Electronics Show in January.

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