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"Avatar" box office seen topping $75 million in debut

By December 18, 2009Newswires

"Avatar" box office seen topping $75 million in debut
by Alex Dobuzinskis

LOS ANGELES (Reuters) – Box office watchers expect widely-anticipated sci-fi movie "Avatar" to make more than $75 million at U.S. and Canadian theaters this coming weekend following its debut on Friday.

Industry analysts told Reuters that if the movie from "Titanic" director James Cameron sets cash registers ringing as much as they predict, it will be a victory for the movie and its studio 20th Century Fox, as well as for Hollywood in its latest push into 3D movies.

"For a lot of older people, it`s going to be the first film that they see in 3D," said Jeff Bock, box office analyst with Exhibitor Relations Co.

"Don`t be surprised if it hits that billion dollar mark (worldwide during its entire run) if it really takes off and becomes the event film of the season," he said.

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