3D pays off at box office
This year`s tally increases three-fold over 2008
by Pamela McClintock
The B.O. haul for 3D pics has swelled to $1.3 billion this year, and that`s before 20th Century Fox opens James Cameron`s 3D fantasy epic "Avatar" around the globe on Friday in the widest 3D release to date. This year`s take marks a three-fold increase over 2008`s roughly $307 million tally for 3D titles.
The spike supports the argument that the format is living up to its promise and boosting the overall bottom line thanks to the premium price charged for 3D titles. On average, the upcharge is $2-$3, and more in some markets.
Domestic B.O. revenues for 2009 are running at record levels and are set to jump the $10 billion mark for the first time ever in any given year. Through Sunday, revenues were $9.61 billion.
Read the whole story here: http://www.variety.com/article/VR111801 … ef=bd_film
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