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"Avatar" sets audiences on epic, visual ride

By December 11, 2009Newswires

"Avatar" sets audiences on epic, visual ride
by James Mackenzie

PARIS (Reuters) – James Cameron`s long-awaited "Avatar," one of the most expensive films ever made, takes off this week in an awe-inspiring display of Hollywood power that has revolutionized cinematic special effects.

At a cost of about $400 million to make and market "Avatar," the Oscar-winning director of "Titanic" has created a lush world of dense forest, floating mountains and tremendous creatures in a computer-generated spectacular that transforms much of the cast into giant, blue-skinned humanoids.

The movie, which premiered in London on Thursday and begins landing in theaters worldwide next week, represents a huge risk for the 20th Century Fox studio that backed it and is being watched closely in Hollywood for its impact on the future of movies, special effects and expansion of new 3D technology.

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