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Dolby 3D Selected by the USC School of Cinematic Arts

By December 9, 2009Newswires

Dolby 3D Selected by the University of Southern California School of Cinematic Arts
Illustrating USC’s Commitment to Educating Moviemakers on the Virtues of Digital 3D

SAN FRANCISCO–Dolby Laboratories, Inc. (NYSE:DLB) today announced that the University of Southern California’s (USC) School of Cinematic Arts chose Dolby® 3D and the Dolby Screen Server (DSS200) for its Frank Sinatra Hall in the Norris Theatre Complex.

“We are delighted to have chosen Dolby 3D for the Frank Sinatra Hall in the Norris Theatre Complex,” said Elizabeth M. Daley, Dean, USC School of Cinematic Arts. “We were deliberate in selecting Dolby 3D because it accommodates the use of white screens, the glasses are re-usable which has implications for the environment, and of course, the determining factor…the Dolby 3D image looks so good!”

The 341-seat Frank Sinatra Hall in the Norris Theatre Complex is used for feature film screenings, student films, and to conduct research. In addition, it offers real-world collaborative teaching environments for USC School of Cinematic Arts film students looking to engage with the technical capabilities of digital cinema.

The theatre is highly coveted by the Hollywood community as well as the USC School of Cinematic Arts student body. Recently the USC School of Cinematic Arts conducted a preview event unveiling the new Dolby 3D Digital Cinema system in the screening room. The school presented Disney’s A Christmas Carol, the latest movie from Robert Zemeckis, an alumnus of the USC School of Cinematic Arts. Other famed alumni and movie-makers nurtured by the film school include George Lucas and John Milius.

“The USC School of Cinematic Arts is one of the top-ranked film schools in the world so it’s only fitting they have selected Dolby solutions for their screening room,” explains Ioan Allen, Senior Vice President, Dolby Laboratories. “With Dolby 3D, the entire USC community including student filmmakers and Hollywood content creators will benefit from the premium quality Dolby delivers.”

The Dolby 3D Digital Cinema system facilitates both 2D and 3D digital cinema presentations on the same projector to give the USC School of Cinematic Arts flexibility in delivering a wide range of content to students and visitors to the prestigious theatre. This works by retracting the full spectrum color filter wheel inside the projector from the light path for 2D movies. Applying the Dolby 3D filter to the light before the image is formed delivers stable and sharp images without distortion of the actual image, resulting in a premium 3D image to every seat in the house.

The Frank Sinatra Hall in the Norris Theatre Complex hosts a Christie CP2000 projector that is outfitted with Dolby 3D. The DCI-compliant digital projector features Texas Instruments’ Digital Light ProcessingTM, digital cinema technology delivering crystal clear images to the screen.

Forward-Looking Statements

Certain statements in this press release, including statements regarding the performance, features, reliability, and capabilities of Dolby 3D Digital Cinema; the potential benefits that the USC School of Cinematic Arts and audiences may derive from Dolby 3D Digital Cinema; and the anticipated market acceptance of Dolby 3D Digital Cinema, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management`s current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby 3D Digital Cinema may not perform as anticipated; risks associated with building market acceptance of, and demand for digital cinema and 3D digital cinema in general, and for Dolby 3D Digital Cinema in particular, by filmmakers, studios, postproduction facilities, cinema operators, and audiences; competition risks for digital and 3D theatre and surround sound technologies; rapid changes in technical requirements for movie theatrical playback technologies specifically and entertainment technologies for movies in general; risks associated with developing proprietary technologies and products based on "open standards"; risks associated with the health of the motion picture industry in general; risks associated with developing, maintaining, and strengthening relationships with industry participants; and other risks detailed in Dolby`s Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go.

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