Fox says `Avatar` is costliest film it`s ever made
by Daniela Deane and Mairi Mackay
We experience the world in 3D, why should we experience film any different?
–James Gianopulos, CEO of Fox Filmed Entertainment
London, England (CNN) — Hundreds of millions of dollars is a lot to spend on a film featuring a bunch of blue aliens — but that`s exactly what Fox Features has done with new 3D sci-fi "Avatar," which the movie studio says is the most expensive production it has ever made.
In an interview with CNN just before the movie`s worldwide release later this month, James Gianopulos, co-chairman and CEO of Fox Filmed Entertainment, wouldn`t divulge the figure spent on the sci-fi blockbuster.
Guessing the multi-million dollar sum of the latest film from director James Cameron has been a popular game for industry watchers for some months: a recent article in the Wall Street Journal speculated the film`s final tally could exceed $300 million.
"It is the most expensive film we`ve made, but now, having the luxury of hindsight, it is money well spent, so I`m not concerned about it," Gianopulos told CNN at the Thessaloniki film festival in Greece.
Nevertheless, if some of the projected numbers are right, "Avatar`s" budget would exceed the current most expensive film ever made. Currently, that crown is held by "Pirates of the Caribbean: At World`s End," with a budget of an estimated $300 million, according to box office-tracking Web site boxofficemojo.com.
But then Fox has been here before with Cameron. "Titanic" (1997), his previous feature, cost a record-breaking estimated $200 million at the time.
It was an investment that paid off — "Titanic" bagged more than $1.8 billion worldwide as well as a clutch of movie awards including a best director Oscar for Cameron himself
Read the whole story here: http://edition.cnn.com/2009/SHOWBIZ/Mov … ianopulos/
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