Sony`s 3D TV Plans Become a Little Clearer
by Martyn Williams
Sony expects that 3D televisions will make up between 30 percent and 50 percent of all sets it sells in the financial year that begins in April 2012, a senior executive said late last week. The goal further indicates Sony`s confidence in 3D entertainment ahead of a roll-out of the technology next year.
Sony first announced its 3D ambitions in early September when President and CEO Howard Stringer said the company planned to launch 3D-capable Bravia TV sets and Blu-ray Disc players as well as adding 3D to the PlayStation 3. Sony`s plans for the latter two products are already becoming clear: the Blu-ray Disc Association is working on a 3D disc standard while Sony plans to add 3D to all models of the PlayStation 3 via a firmware update.
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