The UK digital 3D cinema explosion
The talk behind the tech that`s changing cinemas forever
by Marc Chacksfield
Cinemas are going through something of a renaissance of late, with a little thing called 3D bringing the public back to the big screen in their droves.
With the launch of Avatar set for 18 December, the UK`s cinema chains are geared up for what should be a three-dimensional Christmas. But, with 3D being the norm for most cinema screens up and down the country, what makes a particular cinema stand out any more?
There`s one thing that`s allowing the smaller independent chains to compete with the big boys and that`s the advent of digital screens.
London saw the launch of its first Sony 4K digital cinema system this week, with the Apollo Cinema chain unveiling the Art Cinealta 4K projection setup to journalists at its Piccadilly branch.
The move is a significant one for the whole of the cinema-going public in the UK, as it brings in unrivalled picture quality to the big screen, with it the ability to play 3D movies in the best possible way.
Read the whole story here: http://www.techradar.com/news/home-cine … ion-654273
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