Ubisoft enters the main game with Avatar
MONTREAL — At some points in the game, the water looks real; clear at some angles to reveal the rocks below, at other angles, thick and murky. When your character hops into a helicopter, the exhaust fumes billow through the screen and seemingly into your face. The new game is called James Cameron’s AVATAR: The Game, based on Mr. Cameron’s movie of the same name, scheduled to come out next month.
Developed by Ubisoft Divertissements Inc., the Montreal subsidiary of the Paris-based video game giant, Ubisoft Entertainment SA, along with James Cameron’s production company Lighthouse Entertainment, Ubisoft has become the first company to develop a mainstream game using 3D technology.
Ubisoft has taken the lead in what is considered the future of the video game industry, and is one step closer to transforming itself from a video game developer to a “360 degree entertainment content provider,” said Yannis Mallat, CEO of the Montreal subsidiary.
Read the whole story here: http://www.cbc.ca/fp/story/2009/11/26/2272982.html
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