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Two dimensions of 3D

By November 20, 2009March 24th, 2020Newswires

Two dimensions of 3D
by Daniel Sloan

An old Saturday Night Live segment once included this joke when Frank Sinatra was still alive:

“‘Ol’ Blue Eyes’ is back in town, and sources report nobody’s interested and nobody cares.”

That line came back to me after Sony, once Japan’s “Big Blue”, announced Thursday its vision of an $11-billion 3D market by early 2013, with three-dimensional PlayStation 3s, TVs, Blu-ray Disc players, cameras, live broadcasting and — the historic staple — movies and theatres.

I attended Sony’s briefing that included a 2D video of its 3D world, plans for 3,000 projector installations by end-2010, a single-lens High-Frame-Rate movie camera (when previously it took two cameras to make three dimensions), and an end-to-end solution still involving glasses.

The plan was wider than 3D (it pushed back a 5-percent operating profit target to 2013) , but investors sold it Friday, and few analysts saw the technology quickly ending six years of TV losses.

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