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Sony Tout Blu-ray Experience, Promise First 3D Release 2010

By November 20, 2009March 24th, 2020Newswires

Sony Execs Tout Blu-ray Experience, Promise First 3D Release Next Year
by Anne Sherber

NEW YORK — Sony Pictures Home Entertainment will release its first 3D Blu-ray Disc next year, said Rich Marty, VP of new business development for Sony Pictures Home Entertainment.

Marty and other executives from both the hardware and software sides of the company spoke at “The Blu-ray Experience,” a presentation here on the state of the format.

At the same time, Sony Corp. in Tokyo announced it planned to release 3D TVs next year and the PlayStation 3 game console can become 3D compatible with a firmware upgrade.

Even in these troubled economic times, Blu-ray discs have enjoyed an 85% increase in sales over last year, Marty said, adding that HDTV penetration is now at 50% of U.S. homes and that consumers understand that Blu-ray is a perfect complement to HDTV.

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