Sony rethinks ad strategy as market share declines

By November 19, 2009March 24th, 2020Newswires

Sony rethinks ad strategy as market share declines
by Sarah Vizard

Sony has high expectations for the 3D TV market because it can supply screens, 3D Blu-ray players, camcorders, movies and games.

However, Gartner analyst Paul O`Donovan warns uptake in the 3D TV market is likely to be much slower than Sony thinks. "I expect a significant increase in the supply of 3D TVs to the market, but don`t expect any significant demand," he tells StrategyEye. "The 3D experience consumers have in the cinema will not be the same for in the home. Sony will have to invest in a serious educational programme or risk confusing customers."

Read the whole story here: http://www.strategyeye.com/articles/dig … d/23421206

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