I realize that Women`s Wear Daily is NOT a magazine that you would expect to be quoted on an S-3D website, but they are following in Esquire`s footsteps, and putting out a 3D cover of their own. Along with the magazine cover, inside will be:
a special “gifting in 3-D” marketing program. With ad pages harder to come by these days, the title will introduce 12 new advertisers to the December issue and see a 3.6 percent increase in pages, to 256 pages, driven by the 3-D technology. YSL Beauté, Intel, Michael Kors, Nordstrom and Armani have signed on to the program, and the ads will have a click-to-buy e-commerce feature.
I normally wouldn`t have posted this type of story, but Neil is a bit of a closet Taylor Swift fan. We were impressed with her resilience after Kanye West tried to take her down at the MTV Video Awards this year.
Read the whole story here: http://www.wwd.com/media-news/fashion-m … ng-2368951
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