Fox Film Chief Sees Avatar Leading 3D Boom
by Jack Ewing
Avatar, the fabulously expensive 3D sci-fi flick opening Dec. 18, may presage the future in more ways than one. James N. Gianopulos, CEO of News Corp.’s Fox Filmed Entertainment, which is behind Avatar, sees big growth in 3D as the technology gets cheaper and more theaters acquire the necessary equipment. For film companies, Gianopulos told an informal late-night gathering at the Monaco Media Forum Nov. 11, 3D movies offer better profits as well. “
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