RealD Delivers Over 50% of $31 Million Opening Weekend Gross for `Disney`s A Christmas Carol`
Nearly $16 Million Generated by 1,535 RealD 3D Locations
LOS ANGELES, Nov. 8 /PRNewswire/ — Theatres equipped with RealD`s market-leading 3D cinema technology brought in nearly $16 million of the total box office for "Disney`s A Christmas Carol" in Disney Digital 3D(tm), which earned an estimated $31 million during its opening weekend. The RealD box office total accounted for over 50% of the weekend`s receipts.
"3D is transforming today`s cinema and RealD`s delivering over half of the opening weekend total shows that moviegoers everywhere are truly embracing RealD`s next-generation of 3D technology," said Michael V. Lewis, chairman and CEO of RealD.
"Disney`s A Christmas Carol," a multi-sensory thrill ride re-envisioned by Academy Award(r)-winning filmmaker Robert Zemeckis, captures the fantastical essence of the classic Dickens tale in a groundbreaking, performance-capture 3D motion picture event. Ebeneezer Scrooge (Jim Carrey) begins the holiday with his usual miserly contempt, barking at his faithful clerk (Gary Oldman) and his cheery nephew (Colin Firth). But when the ghosts of Christmas Past, Present, and Yet to Come take him on an eye-opening journey, revealing truths Old Scrooge is reluctant to face, he must open his heart to undo years of ill will before it`s too late. Through the magic of performance-capture technology, Jim Carrey tackles seven roles, including Scrooge and all of the Christmas spirits.
Real D`s new generation 3D technology is deployed across the world`s largest 3D platform with over 9,000 screens under contract and nearly 4,000 screens installed in 48 countries with over 300 exhibition partners. RealD 3D is the market leading 3D cinema platform in territories including North America, Latin America, Australia and Europe.
RealD is the global leader in 3D, bringing the most advanced and realistic digital 3D experience to cinemas worldwide. RealD`s new generation technology, deployed across the world`s largest 3D platform, provides a stunningly lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of scientific development behind its systems. RealD`s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. Visit http://www.realD.com for more information.
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