Esquire magazine plays with 3D animation in December issue

By November 2, 2009Newswires

Esquire magazine plays with 3D animation in December issue
by David Silverberg

The December issue of Esquire Magazine will feature a new technology: augmented reality, which will allow certain pages of the mag to pop to life. Letters will fly off the page when readers place a webcam over certain portions of the publication.

For example, cover boy Robert Downey Jr. jumps out of the on-screen page in 3D, doing a little shtick. Also, certain letters swirl and emerge from the pages in this augmented reality experiment.

Read the whole story here: http://www.digitaljournal.com/article/281359

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