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3D spotlight

By October 26, 2009Newswires

3D spotlight
`Avatar` is introducing new technologies to 3D production
By Carolyn Giardina

Three-dimensional movie production is about to enter a whole new world.

The digital format already has proved its commercial appeal as films released this year in 3D have almost universally received a bump at the boxoffice. But as the Dec. 18 opening of James Cameron`s inter-stellar adventure "Avatar" approaches, the 3D landscape is heating up on the technology side.

In part, this activity can be attributed to a recent increase in equipment manufacturers working to refine and expand 3D production capacity. Such manufacturers as P+S Technik, Element Technica and Binocle have developed 3D camera rigs, and it is now common to find 3D capabilities in leading postproduction systems, from companies including Avid, Autodesk, DVS, the Foundry and Quantel. Panasonic and Sony also are working on a full line of 3D products, aiming to provide the technology and a cost structure that makes 3D viable.

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