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3-D Blu-ray Spec Expected by Year-End

By October 22, 2009Newswires

3-D Blu-ray Spec Expected by Year-End
Trade Group Sets `Aggressive` Target Date
by George Winslow

The Blu-ray Disc Association (BDA) is expected to complete a specification for the delivery of 3-D content into the home via Blu-ray discs by the end of the year, a top official said.

That word came from the chairman of the BDA`s U.S. promotion committee, Andy Parsons, senior vice president of product development and corporate communications at Pioneer Electronics (USA).

The move is important because BDA represents over 180 companies in the consumer-electronics, software, information-technology and content-production community, including the major Hollywood studios.

The development of a 3-D spec for Blu-ray discs could speed the introduction of three-dimensional sets and Blu-ray players into the market and reduce potential consumer confusion over competing formats. The latter problem slowed the early deployment of high-definition compact disc players.

"The target date for getting this done is pretty aggressive and we have been working on this at breakneck speed," Parsons said. "When we have a specification that everyone agrees on, it means we don`t have to worry about incompatible sets or competing formats. That is fundamental to the success of 3-D."

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