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NEP Pioneers 3DTV Production

By October 13, 2009March 24th, 2020Newswires

NEP Pioneers 3DTV Production
by James Careless

Need proof that 3D television is moving beyond the novelty stage? Then look no further than NEP Broadcasting`s Supershooter 3D, which this Pittsburgh provider bills as "the very first Mobile Television Truck designed specifically for producing live 3D television events."

ESPN producers monitor the 3D action during NEP SS3D`s first deployment last month.

Whether Supershooter 3D (SS3D) truly is the first remains to be seen; some other company may yet surface with a similar claim. But what matters is that NEP has created an end-to-end 3D HDTV production system that broadcasters can use to learn about this new medium. "Supershooter HD puts an end to the ad hoc 3D deployments that we`ve seen to date," says Joe Signorino, NEP Broadcasting`s senior project manager. "This is a truck built entirely for 3D production, rather than a 2D unit with extra 3D equipment integrated into it."

SS3D was put through its inaugural paces last month during the USC and Ohio State football game on Sept. 12. The 3D footage, which was shot using PACE Production`s 3D technology, was transmitted live from the field in Columbus, Ohio to three 40-foot screens at USC`s Galen Center. It was projected in 3D for fans there, using Sony SXRD 4K video projectors.

"We were very pleased with the results," said Kevin Stolworthy, senior vice president of technology for ESPN. "There`s definitely a `wow factor` with 3D."

At press time, NEP`s 3D production trailer was sitting in the shop, awaiting its next assignment. "We`ve had a lot of interest since the USC-Ohio game," says Signorino. "Still, broadcasters are hesitant about trying 3D, because they are so comfortable operating in a 2D world."

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