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AMD Announces Open Physics Initiative Designed to Bring New

By September 30, 2009Newswires

AMD Announces Open Physics Initiative Designed to Bring New Levels of Realism to Gaming, Simulations, Popular Applications
Open and Industry Standards-based ATI Stream Technology Frees Industry from Proprietary Implementations

SUNNYVALE, Calif. –(Business Wire)– Sep 30, 2009 AMD (NYSE: AMD) and Pixelux Entertainment announced a joint development agreement that is part of the AMD effort to greatly expand the use of real-time physics with graphics through the open source Bullet Physics engine. By encouraging development of physics middleware built around OpenCL™ and Bullet Physics, AMD and Pixelux offer a route toward physics simulation that spans game consoles, PCs and other hardware platforms. The latest graphics technologies, like the ATI Radeon™ HD 5800 series of GPUs, offer incredible visual fidelity and high performance physics simulation by taking the next step in realistically animating how rendered game objects move, deform and break.

“Proprietary physics solutions divide consumers and ISVs, while stifling true innovation; our competitors even develop code that they themselves admit will not work on hardware other than theirs,” said Eric Demers, chief technology officer for graphics at AMD. “By working with Pixelux and others to enable open support of physics on OpenCL and DirectX® 11 capable devices we are taking the exact opposite approach.”

As the latest software developer to take advantage of ATI Stream technology to leverage multi-core CPUs and GPUs to accelerate execution of highly parallel functions, Pixelux will enable game developers to offer improved performance and interactivity across a broad range of OpenCL capable PCs. AMD is also actively pursuing support of Bullet Physics via the DirectCompute API in DirectX 11.

“Pixelux wants to ensure that our technology can take advantage of the computing resources that any particular hardware platform offers without locking in our users to any single platform,” said Mitchell Bunnell, CEO of Pixelux. “By working with AMD to run our software in OpenCL we stay true to that goal.”

Pixelux is an industry leader in material physics simulation based on the Finite Element Method. After many years of exclusivity, Pixelux has announced they will be providing a new version of its Digital Molecular Matter (DMM) System that can be licensed by anyone and that more easily integrates with other physics systems. This new version of DMM will feature integration with the free and open source Bullet Physics engine. DMM and Bullet are designed to operate together to enable players to experience visually and kinetically realistic worlds where objects react as they do in real-life. From crumbling stone walls, denting metal, splintering wooden beams and even swaying organic plant life, the combination of DMM and Bullet Physics, will be designed to enable users to experience the next generation of physics as never before and offer an amazing solution for game developers and incredible realism for players.

Additional detail on ATI Stream technology can be found at

About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit

About Pixelux Entertainment

Pixelux was founded in October 2003 with the mission of automating art asset production through physical simulation. Pixelux’s Digital Molecular Matter (DMM) technology has been designed to take full advantage of GPUs and multiprocessor cores to achieve an unprecedented degree of simulation realism in the creation of real-time or cinematic simulations where objects can bend, crack and shatter all according to their physical properties. DMM Technology is available for PCs and Macs. Pixelux is a member of middleware programs for both the PlayStation®3 and Xbox 360™ and is available on a variety of popular game engines.

AMD, the AMD Arrow logo, ATI, the ATI logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos. Other names are for informational purposes only and may be trademarks of their respective owners.

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