3D drives record summer
Premium ticket sales make up for lower admissions
by Carl DiOrio
Summer 2009 has notched a 4% uptick at the domestic boxoffice in a record performance based largely on a not-so-secret extra dimension.
Premium ticket charges at 3D venues fueled a bigger-than-usual 5.5% increase in the nation`s average ticket price to $7.54. With the season`s final numbers now in, the pricier tickets helped shape a $4.30 billion summer that topped both last summer`s $4.13 billion tally and the previous seasonal record of $4.16 billion, set in summer 2007.
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