3D HD: The Next Big Entertainer, Money Maker
by Jason Bates
As high-definition (HD) content takes a foothold around the globe, already broadcasters are looking for the next generation of HD-related entertainment. An early technology and revenue leader looks to be 3-D programming.
The concept of 3-D HD broadcasts has been around for more than a decade, but developments in the sector have ramped up within the past few years.
In March, Eutelsat Communications provided capacity on its Eurobird 3 satellite to broadcast a live music performance that was filmed, transmitted and projected in stereo 3-D HD on a cinema screen and on prototype models of stereo 3-D HDTVs. OpenSky managed the encoding, decoding and projection of the event, while dBw managed the shooting and production. In June, GlobeCast, in collaboration with Orange Labs, delivered a live 3-D HD feed of a performance of Don Giovanni from the Rennes Opera house in Brittany, France, via satellite to cinemas in France. The multi-camera operation, organized by Orange Labs and filmed by AMP, involved combining two video signals into a single feed using a Sensio 3-D Cinema encoder. A GlobeCast satellite newsgathering vehicle outside the opera house delivered the feed to a pair of cinemas in Paris, as well as theaters in Avignon and Brest.
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