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Cameron to bring 3-D into living rooms

By August 25, 2009Newswires

Cameron to bring 3-D into living rooms
`Avatar` part of TV, Blu-Ray player push
by Susanne Ault

James Cameron is taking his 3-D mission beyond the multiplexes, aiming to get a toehold in American homes with 3-D TVs and Blu-Ray players in a partnership with Panasonic while tubthumping his "Avatar" pic.

The manufacturer has been named exclusive audiovisual partner for the 3-D film and will promote it along with several of its upcoming products, including its Full HD 3-D technology, in a global advertising campaign.

A truck tour showing a clip from the film on a 103-inch 3-D HDTV will be part of the promo push.

"Any attention to 3-D is good," said Eisuke Tsuyuzaki, chief technology officer of Panasonic. "A tie-in with a landmark movie sends a strong message not only to consumers but to the industry in general."

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