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ESPN Combines 3D Test With Fan Promotion

By August 25, 2009Newswires

ESPN Combines 3D Test With Fan Promotion
USC vs. Ohio State matchup Sept. 12 will be broadcast live to select theaters
by John Eggerton and Glen Dickson

ESPN will flex its 3D production muscle with its coverage of the powerhouse USC vs. Ohio State college football matchup Sept. 12. It will be the sports giant`s first 3D test being vetted before a general viewing audience after two years of privately testing the technology, which has become a growing piece of the theatrical film market.

ESPN has previously produced college football and basketball games in 3D for test purposes, and also shot its Summer X-Games event in 3D for theatrical release.

The USC-Ohio State game will be offered in HD and standard-def for home viewers, but will be delivered in 3D at The Galen Center on the USC campus and at a handful of theaters-Columbus, Ohio; Hartford, Conn.; and Hurst, Tex. ESPN won`t collect a gate for the venue showings, but will instead give fans a chance to win tickets via radio station promotions, including ESPN stations in L.A. and Dallas and WBNS Columbus.

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