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Panasonic ties in to Cameron`s `Avatar` movie

By August 21, 2009March 24th, 2020Newswires

Panasonic ties in to Cameron`s `Avatar` movie
by Yuri KageyamaThe Associated Press

TOKYO – Panasonic Corp. has signed on "Titanic" director James Cameron of Canada and his upcoming film in an advertising blitz for its TVs equipped with 3-D technology, both sides said Friday.

The deal between the major Japanese electronics maker and Twentieth Century Fox Film Corp.`s "Avatar" – the first major Hollywood 3-D release that`s not animation – comes as competition heats up in flat-panel TVs that show three-dimensional images, or stereoscopic vision.

To watch 3-D TVs, viewers must wear special glasses that block vision in one eye and then the other as the TVs switch rapidly between images for each eye to create an illusion of depth.

Panasonic is planning to start selling 3-D TVs next year. Rivals, including Sony Corp., which has its own movie division, and Samsung Electronics Co. of South Korea have shown prototypes and may offer similar products.

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