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C4 to capture magic of 3D

By August 21, 2009Newswires

ColorCode 3D glasses will be used for this broadcast.

Broadcaster strikes deal with Sainsbury’s to distribute 3D glasses for week of programming.
C4 to capture magic of 3D
By Robin Parker, Adrian Pennington

The broadcaster is planning a week of stripped peaktime 3D programming this autumn featuring footage of the Queen’s Coronation plus a Derren Brown spectacular.

BSkyB plans to launch a 3DTV channel next year that will require a 3D-ready set and employ the new polarised 3D technology increasingly used in Hollywood movies. But C4 is using a different technology, based on ColorCode 3D glasses (see below), and has secured a deal with Sainsbury’s to give away the glasses the week before TX.

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