`Avatar` looks to alter Hollywood videogame biz
By Chris Morris
The track record of film-based videogames has been spotty. While there have been a handful of critical and commercial successes, the majority have been average at best — and, frequently, embarrassing.
James Cameron plans to change that. Fox has scheduled a December release of his 3-D film "Avatar" and the filmmaker has pushed game publisher Ubisoft to create the vidgame industry`s first stereoscopic title.
What`s more, Cameron was so impressed by some of the shots developed by Ubisoft Digital Arts, a computer animation studio owned by the game publisher, that he will use some of them in the film.
Admittedly, these are small steps, but they signify a game-changing alliance with a multibillion-dollar industry, as Hollywood and gamemakers begin to work more closely.
Read the whole story here: http://www.variety.com/article/VR111800 … id=13&cs=1
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