International Datacasting and SENSIO Technologies Announce First Operational Deployment of 3D Live for Digital Cinema in Europe in collaboration with OPENSKY
International Datacasting Corporation, and SENSIO Technologies Inc. announced today the beginning of their first operational roll-out of live 3D in high definition for digital cinema in Europe. The announcement was made at the annual National Association of Broadcasting (NAB) show being held in Las Vegas following the first 3D live broadcast via satellite of a complete basketball game in Europe to multi locations across Italy on April 19th.
The invitation only event was broadcast by OpenSky, who purchased and installed their first Pro Cinema 3D live Decoders prior to NAB as an add-on to the digital cinema broadcast network previously provided to them by IDC. The SENSIO(R) 3D technology used in the system adds additional revenue generating capability to Opensky`s new satellite broadband DVB-S2 distribution network which has been deployed specifically for live events and alternate content delivery to theatres across Europe equipped with digital cinema projection systems.
As part of their digital cinema service offering, OpenSky has formed the 3D Stereoscopic group (3DSG), a partnership with dBW Communication and Eutelsat for the end-to-end production and distribution of 3D live events across Europe. This first event on an operationally deployed network is a major milestone for all participating companies. Participants at the event were impressed with the high quality transmission that showed all of the action in crisp, real-time, high definition 3D.
"We are pleased to be working with IDC and SENSIO on this very exciting network expansion. Their leading edge technology and their practical experience with the satellite delivery of digital cinema content and 3D live events means we are able to get to market quickly. The system transmission is bandwidth efficient and delivers the rock-solid high performance needed to impresses audiences with a totally immersive 3D experience," said Walter Munarini, Managing Director of OpenSky Italy. "This was an invitation only event that provided experts and stakeholders with the opportunity to enjoy the game and to prove the outstanding quality of the 3D Live provided by our team. Very soon cinema customers in the OPENSKY network will enjoy a commercial event with sport, music and more!"
"This milestone marks another step forward for IDC as we continue with our strategy of providing the advanced technology solutions needed for the international digital cinema market. Our partnership with SENSIO Technologies, along with the licencing of the Dolby technology we announced a couple of weeks ago and our PROFline sales and support team in Europe were all key to making this happen and position us well for the future" added Ron Clifton, IDC President and CEO.
"We are pleased to see this initial rollout in Europe. Our partnership with IDC with their technology and international distribution experience is paying off by ensuring we get deployed along with the first professional digital cinema distribution networks. With more and more events being produced with our SENSIO(R) 3D technology and the momentum building in response to the excellent high definition quality we are demonstrating with real events to real audiences means we are quickly becoming the de-facto standard in the digital cinema industry and this is bringing great brand recognition to our consumer 3D market activities", said Nicholas Routhier, SENSIO`s President and CEO.
OpenSky is utilizing IDC`s SuperFlex Pro Cinema product line for their digital cinema network rollout. The Pro Cinema product line is a family of modular products that can easily be configured to provide a range of end-to-end solutions for the delivery of both file-based movies and live events over a broadband satellite network. The product line features open standards including the latest DVB-S2 broadcast technology with a variety of encryption options and plug and play interoperability with terrestrial Internet Protocol (IP) networks.
The Pro Cinema 3D Live Encoder and Decoder, with leading SENSIO(R) 3-D technology onboard supports both 2D and 3D live and pre-recorded events, which provides movie houses and other venues increased new revenue opportunities via alternative content programming.
SENSIO`s 3D technology, originally developed for the consumer 3D entertainment market, transforms stereoscopic high-definition video (e.g. from dual HD cameras) into its proprietary format that allows distribution of 3D content over standard infrastructure. The technology features visually loss-less stereoscopic compression and is compatible with all existing and future 3D projection technologies for 2D or 3D viewing.
SOURCE: International Datacasting Corporation and SENSIO Technologies Inc.
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