Advanstar Latest to Produce 3D Cover

By April 10, 2009Newswires

Advanstar Latest to Produce 3D Cover
May issue of Pharmaceutical Executive to feature effect for annual top 50 list.

By Jason Fell

Advanstar Communications plans to become the latest publisher to produce a 3D cover.

The May issue of Pharmaceutical Executive, which includes the magazine’s annual list of the 50 top pharmaceutical companies, will feature a 3D image of a flying super hero with a ‘50’ emblazoned on its chest.

The cover—a first for the life-science b-to-b publishing market, Advanstar says—is sponsored by Cegedium-Dendrite, which purchased ad space on the 3D glasses that will be polybagged with the issue.

Read the rest of the story here: http://www.foliomag.com/2009/advanstar- … e-3d-cover

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