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Michael Bay thinks 3D "might be a gimmick"

By April 4, 2009Newswires

According to, American movie director and producer Michael Bay (Transformers, Armageddon, The Island Pearl Harbor) thinks 3 "might be a gimmick"!

Michael Bay Thinks 3D “Might Be a Gimmick”

ShoWest is a convention for movie theater owners, so it’s no surprise that the buzz word of the con is “3D”. Movie theaters are looking to make more money, and so far 3D screens have proven to be vastly more profitable than traditional screens. Enter Michael Bay, who appeared last night to accept his Vanguard Award for Excellence. Apparently Bay doesn’t think 3D is “Awesome”.

“3D? I don’t know… I might be old school. I think it might be a gimmick,” said Bay, later adding: “I don’t know, we’ll see. I’m looking forward to [James] Cameron’s picture.”

When Bay made the comment on stage at the award reception, it drew gasps from the crowd of theater owners. Someone asked if Bay would ever consider shooting Transformers 3 using 3D cameras, and Bay explained that even if it wasn’t a gimmick or fad, 3D is too fragile for his explosive-level of filmmaking.

Read the whole story here: … a-gimmick/

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