Skip to main content

MINI 3D Augmented German magazines Car Ad

By December 17, 2008Newswires

Im not sure where to put this type of 3D news story but here goes. metaio (apparently lowercase) 3-D augmented reality technology was seen as the best vehicle by Munich-based agencies Buzzin Monkey and die agentour GmbH to collaborate on this campaign.

So on 28 November 2008 three German magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild printed the page above which the user can then place in view of their web cam, go to the relevant URL, install a Windows only plug-in and have a real time live interactable 3-D representation of the said car appear on their monitor. Neat :-)

Creative making-of YouTube video here (sadly not high-definition version): http://uk.youtube.com/watch?v=HTYeuo6pIjY


Check out the full story here: http://www.mediapost.com/publications/? … _aid=96735

Share your thoughts in our discussion forums.

Leave a Reply