Search

MTBS3D RT @IFCSummit: Daryl Sartain is Director & Worldwide Head of #XR, Displays, and Wireless Ecosystems for @Radeon at @AMD. He is also Chair o…
MTBS3D RT @IFCSummit: Arvind Kumar is a Senior Principal Engineer for @intel @IntelSoftware. At #IFCSummit he explained the workings of the Client…
MTBS3D RT @IFCSummit: Neil Schneider’s #IFCSummit opening presentation. #CloudComputing https://t.co/CFqiNxSzPV
MTBS3D RT @IFCSummit: Our #videogames in the #clienttocloud revolution is going on now featuring @playhatchglobal @AccelByteInc @awscloud and @Sha
MTBS3D RT @IFCSummit: On stage now, the #Crypto and #Blockchain markets with Professor Bebo White @bebo and Melissa Brown, Senior Director Develop…
MTBS3D RT @IFCSummit: Finishing off our busy morning is Mark Morrison, Director of Sales for @magicleap. He was talking about Building ROI in the…
MTBS3D RT @IFCSummit: Dominique Pouliquen CEO of @CintooCloud did a live demo of their #clienttocloud technology. #IFCSummit #CloudComputing #VR h…
MTBS3D RT @IFCSummit: Next up is Stefan Holzer CTO of @fyusioninc on Democratizing #3D Content for #ecommerce. #IFCSummit #FutureComputing https:/…
MTBS3D RT @IFCSummit: Enabling an Immersive World panel moderated by Kevin Krewel of @tiriasresearch with Alex Hornstein CTO of @LKGGlass Rama Kri…
MTBS3D RT @IFCSummit: Vinay Narayan VP at @htcvive starts off the morning for us here at #IFCSummit. He is speaking on how #5G is powering the nex…
MTBS3D RT @IFCSummit: We finished the first day of #IFCSummit with a great Futurists Panel moderated by @deantak of @VentureBeat with @awscloud @D
MTBS3D RT @IFCSummit: Some highlights of our busy morning here at #IFCSummit. With @IntelSoftware @AMDPC @AMDGaming @jonpeddie #futurecomputing #C
MTBS3D RT @IFCSummit: Hours left in our #Halloween  flash sale! Take over 600.00 off the price of a ticket today only! 👻🎃🧛🏼‍♂️🧟‍♀️#IFCSummit #Clou
MTBS3D RT @thekhronosgroup: Today only! Get access to the @IFCSummit for only $349. Happy Halloween! https://t.co/eg2jOce4eQ
MTBS3D RT @IFCSummit: #Halloween flash sale! Take over 600.00 off the price of a ticket today only! 👻🎃🧛🏼‍♂️🧟‍♀️#IFCSummit #CloudComputing #CloudGa
MTBS3D RT @TheFoundryTeam: Mathieu Mazerolle, our Cloud Product Manager will be speaking at The @IFCSummit running November 5-6, 2019 at the Compu…

Variety Misses The Mark, Then Recovers! (UPDATED)

Variety reports that Ubisoft’s Avatar: The Game will be available on December 1st, less than three weeks before the film. As already demonstrated on MTBS, they confirmed that it was James Cameron’s enthusiasm that helped spur Ubisoft to implement S-3D support.


Patrick Naud, Executive Producer of Avatar: The Game, Ubisoft (left)
Neil Schneider, President, Meant to be Seen (right)


However, while Variety has earned their tenured place when it comes to covering the movie industry, even the S-3D movie industry, they are clearly out of their element in gaming as demonstrated with this statement:

"While movie-goers are excited about Cameron’s first cinematic release since Titanic, the gaming world hasn’t exactly been clamoring for the title. It will likely do well, as followers of the director and fans of the movie grab a copy – but don’t be surprised if the game fails to crack the year’s Top 10 when they’re calculated at the end of December." - Variety

We can’t help but wonder if Variety has selective hearing. For those unfamiliar, Jeffrey Katzenberg is the CEO of Dreamworks Animation, and is one of S-3D cinema’s top advocates both verbally and financially. Is their malaise towards S-3D gaming at all related to their failure to acknowledge Katzenberg’s infamous words "3D in the home will be lead by gamers"? The same remark which has been echoed two years in a row at the 3D Entertainment Summit? Perhaps more amazing is that in their follow-up interview(s) with Katzenberg, they continually fail to discuss this critical statement, arguably the most newsworthy remark a journalist could ever get his hands on!

When Variety convincingly explains away their two year journalistic gaffe, their remarks about S-3D gaming will hold more water.

We will wait and see how Avatar: The Game performs. It should be made clear that while it has been optimized for S-3D gaming, it is equally playable on traditional console and PC solutions. If the story is sound and the graphics and game play are enjoyable, Avatar has just as much top ten potential as any other title. While the stereoscopic 3D benefits are optional and welcomed, their existence is not a deterrent for hitting a top ten status. As more S-3D HDTVs hit store shelves, it will be a requirement.

EDIT: Looks like Variety has re-awakened our faith in them! While we still don’t agree with their Avatar conclusions, we can now backtrack our earlier remarks and criticisms about their journalistic gaffe! In a separate story, Variety has acknowledged the importance of S-3D gaming through their coverage of Rob Engle’s presentation at the SMPTE conference! In it, Rob echoes Jeffrey Katzenberg’s words:

"(Rob) Engle, the senior stereographer and 3D visual effects supervisor for Sony Pictures Imageworks, predicted gaming and sports would drive early adopters of home S3D TV, and consumers will follow." - Variety

Way to go Variety! This was a story worth printing!

Share your thoughts in our discussion forums!