MTBS3D RT @IFCSummit: .@Dell’s Director of Virtualization and Commercial #VR and #AR is speaking at #IFCSummit.
MTBS3D RT @IFCSummit: .@tifcagroup’s International Future Computing Summit ushers in #clientocloudrevolution. #IFCSummit #PC #cloud #XR #VR #AR #A
MTBS3D RT @IFCSummit: Dr. Ali Khayrallah, Engineering Director for @ericsson speaking at #IFCSummit. #clientocloudrevolution #cloudcomputing #futu
MTBS3D RT @tifcagroup: TIFCA releases new #ClienttoCloud Vision Document and a $200 off code for @IFCSummit tickets. #TIFCA #IFCSummit #cloud #cli
MTBS3D RT @IFCSummit: .@tifcagroup releases new #ClienttoCloud Vision Document and a $200 off code for #IFCSummit tickets. #TIFCA #cloud #clientot
MTBS3D RT @MTBS3D: Interview with Shawn Frayne, CEO of @LKGGlass, #3D footage included. Alex Hornstein, CTO of Looking Glass Factory, will be spe…
MTBS3D Interview with Shawn Frayne, CEO of @LKGGlass, #3D footage included. Alex Hornstein, CTO of Looking Glass Factory,…
MTBS3D RT @IFCSummit: #IFCSummit is proud to announce @intel as a Platinum Sponsor! #Intel #futurecomputing #cloud #gamedev #AI #AR #VR https://t.…
MTBS3D RT @IFCSummit: IFC Summit is proud to announce @AMD as a Silver Sponsor for #IFCSummit! #CloudComputing #FutureComputing #AI #gamedev #AR #…
MTBS3D RT @IfcSummit: IFC Summit welcomes Professor Bebo White to our futurists panel. @beboac is a Department Associate (Emeritus) at the SLAC Na…
MTBS3D RT @IfcSummit: Nima Baiati Global Head of Cybersecurity Solutions for @Lenovo is speaking at #IFCSummit. #IFCSummit2019 #CyberSecurity http…
MTBS3D RT @IfcSummit: Jeffrey Shih Lead Product Manager for @unity3d’s efforts in #ArtificialIntelligence is speaking at #IFCSummit. #IFCSummit201
MTBS3D RT @IfcSummit: We are excited to welcome Director in Privacy and Security, Paul Lanois, for @Fieldfisher as a speaker at #IFCSummit. Paul…
MTBS3D Jim Jeffers talked about @intel’s efforts to enable over a billion users with creative and computing tools.…

Variety Misses The Mark, Then Recovers! (UPDATED)

Variety reports that Ubisoft’s Avatar: The Game will be available on December 1st, less than three weeks before the film. As already demonstrated on MTBS, they confirmed that it was James Cameron’s enthusiasm that helped spur Ubisoft to implement S-3D support.

Patrick Naud, Executive Producer of Avatar: The Game, Ubisoft (left)
Neil Schneider, President, Meant to be Seen (right)

However, while Variety has earned their tenured place when it comes to covering the movie industry, even the S-3D movie industry, they are clearly out of their element in gaming as demonstrated with this statement:

"While movie-goers are excited about Cameron’s first cinematic release since Titanic, the gaming world hasn’t exactly been clamoring for the title. It will likely do well, as followers of the director and fans of the movie grab a copy – but don’t be surprised if the game fails to crack the year’s Top 10 when they’re calculated at the end of December." - Variety

We can’t help but wonder if Variety has selective hearing. For those unfamiliar, Jeffrey Katzenberg is the CEO of Dreamworks Animation, and is one of S-3D cinema’s top advocates both verbally and financially. Is their malaise towards S-3D gaming at all related to their failure to acknowledge Katzenberg’s infamous words "3D in the home will be lead by gamers"? The same remark which has been echoed two years in a row at the 3D Entertainment Summit? Perhaps more amazing is that in their follow-up interview(s) with Katzenberg, they continually fail to discuss this critical statement, arguably the most newsworthy remark a journalist could ever get his hands on!

When Variety convincingly explains away their two year journalistic gaffe, their remarks about S-3D gaming will hold more water.

We will wait and see how Avatar: The Game performs. It should be made clear that while it has been optimized for S-3D gaming, it is equally playable on traditional console and PC solutions. If the story is sound and the graphics and game play are enjoyable, Avatar has just as much top ten potential as any other title. While the stereoscopic 3D benefits are optional and welcomed, their existence is not a deterrent for hitting a top ten status. As more S-3D HDTVs hit store shelves, it will be a requirement.

EDIT: Looks like Variety has re-awakened our faith in them! While we still don’t agree with their Avatar conclusions, we can now backtrack our earlier remarks and criticisms about their journalistic gaffe! In a separate story, Variety has acknowledged the importance of S-3D gaming through their coverage of Rob Engle’s presentation at the SMPTE conference! In it, Rob echoes Jeffrey Katzenberg’s words:

"(Rob) Engle, the senior stereographer and 3D visual effects supervisor for Sony Pictures Imageworks, predicted gaming and sports would drive early adopters of home S3D TV, and consumers will follow." - Variety

Way to go Variety! This was a story worth printing!

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