With more 3D movies hitting theaters, it is growing clear that studios are looking for interesting ways to premarket their films in a way that helps convey the benefits of 3D.
Dreamworks Animation is first at the gate with a strategic partnership with ColorCode 3-D. According to Associated Press, an estimated 150 million 3D glasses will be given away for Super Bowl viewers to watch a 90-second 3D sneak preview of “Monsters vs. Aliens.” Katzenberg estimates the deal will cost in the tens of millions of dollars, and could be “the biggest media-advertising event in history.”
However, Katzenberg also remarks that those without glasses will see a nearly normal image. Having sampled the ColorCode 3-D technology firsthand, MTBS anticipates a modest separation/depth experience to make this possible.
The glasses will be distributed free at Pepsi/SoBe Life Water displays at 28,000 locations including grocery, drug and electronics stores and big-box retailers.
NBC’s Chuck will also be airing a 3D episode in February of this year using the same technology. A two for one 3D glasses special! MTBS anticipates a similar low separation/depth experience to avoid alienating traditional 2D viewers.
Stay tuned! U-DECIDE Initiative winners will be announced tomorrow.