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MTBS3D RT @BelayIP: First meeting of #CES19 in the books. Online interview with Neil Schneider of #mtbs3d. Come say hi to me and @BasemarkLtd if y…
MTBS3D RT @GetImmersed: .@AffordStudio Co-Founder Avery Rueb talked about the status of #technology in the classroom and new innovations that will…
MTBS3D RT @GetImmersed: Dereck Orr of National Institute of Standards and Technology @usnistgov gave the first keynote at #Immersed2018. He talked…
MTBS3D RT @GetImmersed: At #Immersed2018, Charlie Choo of @studio216 talked about how they are using #immersivetechnologies like #AR, #VR, and #MR
MTBS3D RT @GetImmersed: #ArtificialIntelligence is an important part of what's next in #futurecomputing and was a vital topic at #Immersed2018. B…
MTBS3D What better way to exemplify future computing than to talk about prototyping using #VirtualReality and… https://t.co/zeNEOR7Uhw
MTBS3D MTBS-TV: Rama Krishna Aravind is the Founder and Creative Director of Poco Loco Amusements. He shared his inspirati… https://t.co/AR2VAvcZBP
MTBS3D MTBS-TV: Dr. David Rolston @dwrolston speaks about the future of #AI & #VR at @GetImmersed. #Immersed2018 https://t.co/5V9A18c6Vk
MTBS3D RT @GetImmersed: Kevin Williams, Chairman of the @DNA_Conference is easily one of the market's go-to-guys for all things dealing with out o…
MTBS3D RT @GetImmersed: Bob Raikes is the Founder of Meko Ltd. who publish the leading industry journal @Display_Daily. @brmeko spoke about displ…
MTBS3D RT @GetImmersed: Easily one of the highlights at #Immersed2018, Mike Domaguing, @Survios' VP of Marketing, gave a rundown of the #VR projec…
MTBS3D RT @GetImmersed: .@elumenati makes immersive projection solutions that multiple people can enjoy at the same time. At #Immersed2018, Hilary…
MTBS3D Daryl Sartain talked #immersive #AI & #Blockchain at @GetImmersed. Sartain is the Director and Worldwide Head of… https://t.co/LmqWZjQn0w
MTBS3D RT @GetImmersed: #Immersed2018 starts on Thursday! Tickets still available: https://t.co/5CJiYUiNKF #Immersed18 #business #healthcare #AI #…

Dreamworks Animation, Chuck, ColorCode 3-D, and U-DECIDE

With more 3D movies hitting theaters, it is growing clear that studios are looking for interesting ways to premarket their films in a way that helps convey the benefits of 3D.

Dreamworks Animation is first at the gate with a strategic partnership with ColorCode 3-D. According to Associated Press, an estimated 150 million 3D glasses will be given away for Super Bowl viewers to watch a 90-second 3D sneak preview of "Monsters vs. Aliens." Katzenberg estimates the deal will cost in the tens of millions of dollars, and could be “the biggest media-advertising event in history."

However, Katzenberg also remarks that those without glasses will see a nearly normal image. Having sampled the ColorCode 3-D technology firsthand, MTBS anticipates a modest separation/depth experience to make this possible.

The glasses will be distributed free at Pepsi/SoBe Life Water displays at 28,000 locations including grocery, drug and electronics stores and big-box retailers.

NBC’s Chuck will also be airing a 3D episode in February of this year using the same technology. A two for one 3D glasses special! MTBS anticipates a similar low separation/depth experience to avoid alienating traditional 2D viewers.

Stay tuned! U-DECIDE Initiative winners will be announced tomorrow.